Boots Smooth Skin by iPulse wins Pure Beauty Award

Boots Smooth Skin by iPulse has won the Best Hair Removal Launch 2010 at the Pure Beauty Awards.

Up against hair removal heavyweights including Philips, Veet and Wilkinson Sword, the accolade demonstrates how IPL is fast becoming a hugely popular form of hair removal, with Boots Smooth Skin by iPulse leading the way.

Boots Smooth Skin by iPulse is a home-use Intense Pulsed Light (IPL) hair removal system for the face and body, which is clinically proven to permanently reduce unwanted hair in just 6 to 12 weeks.

Harnessing the power of light, Boots Smooth Skin by iPulse uses revolutionary IPL technology, which uses flashes of light to target the colour pigment (melanin) in the hair, to disable follicles and stop new growth.

Expect to hear more and more about home-use IPL, as nearly one quarter of the electrical hair removal market, by value, has moved to IPL Laser at home (source: GfK June 09 to June 10).

More Information

Boots Smooth Skin by iPulse core facts:-

- It’s the only clinically proven, permanent IPL hair reduction system

- It’s the cheapest and fastest method to be hair-free

- It makes salon technology convenient for use in the home

- It uses patented ‘square-pulse technology’ to get the right treatment for your skin type

- It is painless compared to waxing, electrolysis or laser treatments

- It is clinically proven to be safe and effective

Boots Smooth Skin by iPulse is the result of a collaboration between hair removal experts at iPulse and the Boots Centre for Innovation.

iPulse is available in the UK exclusively as Boots Smooth Skin, at larger Boots stores and online at www.boots.com/smoothskin, priced at £324.99.

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Boots Smooth Skin by iPulse is a clinically proven hair removal system for permanent hair reduction on the face and body.

It harnesses the power of revolutionary Intense Pulsed Light (IPL) technology to permanently reduce unwanted hair in just 6-12 weeks.

iPulse has been developed from years of clinical experience by Professor Marc Clement, who first discovered light therapy benefits for hair removal in 1979. He was also the first to file patents in numerous cosmetic light therapy applications.

Boots Smooth Skin has been developed with iPulse technology in conjunction with the Boots Centre for Innovation.

iPulse technology is at the heart of iPulse Intense Pulsed Light (IPL) systems for professional and consumer use – sold in more than 60 countries, designed and developed by CyDen Ltd.

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14th October 2010