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Double Oscar nominee Sylvain Chomet directs new commercial

Chomet creates an animated cartoon advert for Lake District Cheddar

th1ng director Sylvain Chomet, best known for his Oscar-nominated feature films The Illusionist and The Triplets of Belleville, has directed a series of animated commercials for Lake District Cheese Company, which screen in cinemas across England and Scotland for the next four months.

Two animated characters, Cow and Bunny (voiced by Julie Walters and comedian Will Andrews), are warmly brought to life by Chomet through the charming, almost retro, animation style for which he is best known. Set in ‘the land of milk and honey’, the Lake District home of the brand, Cow and Bunny promote the cheddar’s award-winning credentials.

Chomet directed all three ads - two 10-second spots and a longer 30 second commercial - for Glasgow-agency Frame. All post and post-production was carried out by th1ng.

It is the first time that a major UK cheese brand has taken its advertising to the cinema screen. Lake District Cheddar Company hopes the move will connect the brand with family cinema goers over the summer months when a number of blockbusters are set for release. These include the likes of King Fu Panda 2, Pixar’s Cars 2 and Smurfs 3D.

More Information

Credits:

Client: First Milk

Project name: The Lake District Cheddar; Awards (30’’), Bee (10’’), Maureen (10’’)

Advertising/Creative agency: Frame Creates, Glasgow

Production company: th1ng

Director: Sylvain Chomet

Account Manager: Diane Firth

Creative Director: Angus Walker

Voiceover: Julie Walters, Will Andrews

Post-production: th1ng

Producer: Gareth Keogh

Exposure: Cinema nationwide and UK’s leading food websites

Airdate: 10 June

Core Facts

  1. In support of the cinema campaign, the commercial will also air on catch up TV platforms including ITV.com and 4OD, and UK’s leading food websites such as BBC Good Food and Jamie Oliver.

  2. Chomet, exclusively represented worldwide by th1ng for commercials, is one of the few directors who have successfully established himself in both commercials production and film-making. His previous advertising commissions include Abilify, United Airlines, Kwik Fit and Winterthur.

Videos

Quotes

"We wanted to feature the Lake District as prominently as possible, opening the piece with a long, luxurious camera move on a wide shot of the Lake District. This was not only a great showcase for the layouts, but also created the relaxed, summery feel that the client wanted to associate the product with. We are very pleased with the end results, and particularly the quality of animation".

Gareth Keogh, th1ng producer

Company information

th2ng is a live action production company for high end creative production including TV commercials. The production company also delivers productions combined with animation, 3D VFX, and as a collage of mixed media. th2ng is pronounced “thing two”. www.th2ng.com

th1ng and th2ng are part of th1ng Corp Ltd., which also includes Film Club Productions and Flux.

16th June 2011

Main Press Contact

Rafal Kwiatkowski

Public Relations

+44 (0) 207 580 6344

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