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Marvellous creates APPetite for Philips

Want to cook great food but always in a hurry? Worry no more. Philips has just come up with an iPhone app for busy foodies that tells you how to cook gourmet cuisine in just 30 minutes.

Core Facts

  1. The iPhone app and mobile site, created by Marvellous, support the launch of the Robust Collection, a new high-end kitchen appliance range from Philips.

  2. The app and site allow users to source ingredients at their local supermarket, then shows how to prepare them like a professional and cook quality home made meals.

  3. With over 1000 recipes, users can search for their perfect meal by key ingredient, cuisine type, level of difficulty, meal type or keyword.

  4. The iPhone app also contains a clever cook’s timer, with individual timers for each hob and the oven, to help co-ordinate cooking times. It is easy to check out more details about the Robust Collection and there is an option to find the nearest retailer in case users want to make a quick purchase.

  5. Over the Christmas period the mobile site will contain information on the Taste of Christmas fair at ExCel London, to link in with Philips’ stand there and to spark interest in home cooking over the festive season.

  6. The iPhone app is free and available to download in mid December from iTunes App store.

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Relevant Files

  • Word Document   Name: Philips-Robust-iphone-app-release-(SMNR).doc, Size: bytes, Download

Quotes

"We are leading the way with our innovative kitchen appliances and are now proud to be launching the first Philips mobile app too. The Robust Collection makes cooking great food easy - this application makes it even easier."

Amanda Quickenden, Consumer Marketing Manager at Philips said:

“With this campaign Philips has taken the role of enabler for people interested in making good, simple food. The 30 minute gourmet app is representative of a new wave of iPhone apps - it's highly useful, fun to use and assists an everyday need.”

Jon Carney, CEO of Marvellous said:

Company information

Marvellous:
Embracing emerging digital channels such as mobile, social and online, Marvellous is a creative interactive agency that specialises in using technology in innovative ways to make new consumer connections.

Based in London, Amsterdam and Dublin, major clients include adidas, CocaCola, GSK, Guinness, Peugeot, Tiffany and Vodafone. The combination of marketing, creativity and technology has earned Marvellous industry-wide acclaim, including Webby, D&AD, and Cannes Lion awards in 2009.

You can follow Marvellous on Twitter @bemarvellous or on Facebook: bemarvellous.

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30th November 2009

Main Press Contact

Rafal Kwiatkowski

Marvellous

Clare Johns

Press Contact

+44 (0) 7818 596 133

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