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SANTANDER DEVELOP MARVELLOUS GAME

Santander has launched a new marketing campaign to promote its UK launch and rebrand of Abbey and Bradford & Bingley.

The campaign tells the story of Santander’s fresh customer-focused approach to banking and how it has helped them become one of the world’s most stable and successful banks.

Core Facts

  1. As part of the rebranding campaign Marvellous was tasked to create a cross-digital game that helps to reflect this change within social media and mobile space.

  2. The game, called Red Brick, is a problem solving exercise available to play as an iPhone app, mobile game and Facebook widget.

  3. It allows users to test their playing skills by moving the Santander red brick across a landscape and building a bridge. In doing so, players negotiate various obstacles and collect bonus coins as quickly as possible. The game gets progressively more difficult with each level and the aim is to get the highest score. Players can challenge a friend and scores can be posted on Twitter and Facebook.

  4. The game is designed to drive up consumer awareness of the rebranding campaign alongside the already strong association in the UK with Santander group.

  5. To download the Red Brick iPhone game click here: http://itunes.apple.com/gb/app

  6. Or Text Game to 83040 for other mobiles.

  7. Or visit facebook.com/santanderstudents

Images

Quotes

“This is the first time we have produced anything like this for use in a campaign. The development of the ‘Red Brick’ game is a clear demonstration of Santander’s forward thinking approach to media as we continually seek out new and unique ways of engaging with our customers.”

Keith Moor, Director of Brand and Communications at Santander UK

“This game is a clever opportunity for Santander to positively engage with consumers across social digital channels and increase awareness of the brand as a market leading banking group with a common global identity. Social channels offer a great way for brands to cut through with their message in surprising ways.”

Jon Carney, founder and CEO of Marvellous

Company information

Marvellous:
Embracing emerging digital channels such as mobile, social and online, Marvellous is a creative interactive agency that specialises in using technology in innovative ways to make new consumer connections.

Based in London, Amsterdam and Dublin, major clients include adidas, CocaCola, GSK, Guinness, Peugeot, Tiffany and Vodafone. The combination of marketing, creativity and technology has earned Marvellous industry-wide acclaim, including Webby, D&AD, and Cannes Lion awards in 2009.

You can follow Marvellous on Twitter @bemarvellous or on Facebook: bemarvellous.

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18th January 2010

Main Press Contact

Rafal Kwiatkowski

Marvellous

Clare Johns

Press Contact

+44 (0) 7818 596 133

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