Ryan Leslie raps up the Holidays for charity with th1ng

US chart-topping singer/songwriter/producer Ryan Leslie has added his voice to a Holiday charity campaign film to raise money for childrens orphanages in Sierra Leone. Like the UK production company that made the film th1ng Leslie gave all his time for free.

Core Facts

The message is a simple one: There is one country where one in four babies die before they are five, where one in eight mothers die in childbirth it is one of the least developed in the world. That country is Sierra Leone. There is one charity with an orphanage, a school and a medical centre that is committed to helping all the children. That charity is All As One.
The film was written by th1ng Executive Producer, Dominic Buttimore and Alon Ziv and directed by Mish Mish. th1ng donated its services to All As One to help the charity raise money to build new facilities in Grafton, on the fringe of the countrys capital Freetown.
Now Leslie has re-voiced the th1ng film to give it greater impact in the US. For Leslie, this rounds off a year that has seen him release his eponymous album Ryan Leslie and record another, as well as being nominated as Best New Artist in both the BET and Soul Train Awards and even being named as one of New Yorks Hottest Bachelors by the New York Post. He lives in Harlem and Hollywood.
Earlier in 2009, actor Danny Glover also highlighted the plight of orphans and destitute children in war-ravaged Sierra Leon at an All As One VIP charity benefit in Seattle, Wa.

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Quotes

Since 1997 All As One has provided care to Sierra Leones most vulnerable children. With no government-funded welfare system, the charitys work gives them a chance for a better future. When we heard that All As One was embarking on an urgent round of funding to build a new complex of facilities, we wanted to do all we could to help it meet those targets quickly. Giving All As One a powerful story to take to investors, supporters and key stakeholders through fund-raising events, marketing and PR was something we could do to really help.

Dominic Buttimore, Executive Producer at th1ng

th1ng has provided All As One with a truly inspiring film that will support our fund-raising and efforts to turn the spotlight on to the plight of children in Sierra Leone. On behalf of our founder Executive Director Deanna Wallace, our volunteers in Sierra Leone, USA, UK and the Gulf States, I would like to thank Dominic and his team at th1ng. They gave us their time, talent and resources pro bono and in the film given us a long-lasting legacy to help us achieve our aims.

Ettaline Hill, All As One

Company information

th1ng and th2ng are award-winning production partners to the film, television and advertising industries.
th1ng (pronounced thing one) and th2ng (thing two) number many of the worlds leading brands and agencies as clients, including Saatchi and Saatchi, BBH, DDB, Euro RSCG, Y&R, Fallon, Grey, Leo Burnett, JWT, WCRS, Channel 4, BBC, Sony Pictures, Universal Pictures, Warner Brothers, CNN, Mother and McCann Erickson.

Among its roster of award-winning directors are Sylvain Chomet (United Airlines), Richard Morrison (Sweeney Todd), Alon Ziv (Toshiba), Alp Boysan (Nike), Andy Powell (Kelloggs), Angry Natives (Orange), Dan Lumb (COI), Jasmin Jodry (Philips), Run Wrake (MTV), Shay Hamias (M&S), Simon Cracknell (Coca-Cola), Jake Knowles (Microsoft), Mish Mash (eBookers), Stuart Fryer (VW) and Tom Bird (U2).

www.th1ng.com

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