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th1ng directs Piri advertising campaign for GlaxoSmithKline

Mixed media and animation company th1ng, in collaboration with live action production company th2ng, has directed and produced two commercials for GlaxoSmithKline’s allergy brand Piri, a range of seasonal products for the relief and prevention of allergy and hayfever symptoms.

More Information

The 30 second TV advertisements, commissioned by Grey Advertising, are part of GSK’s “Act Before You React” campaign. The ads are aimed at encouraging regular sufferers to prevent early symptoms of allergy associated with the arrival of the summer hayfever season and increased levels of pollen.

To view the advertisements click below:

Piri “Allergies”: http://www.th2ng.com/Director.aspx?DirectorId=28&VideoId=1314

Pirinase Hayfever Nasal Spray: http://www.th2ng.com/Director.aspx?DirectorId=28&VideoId=1322

Core Facts

  1. Created by th2ng directing duo Mish Mish, the spots promote the Piri allergy product range and a Pirinase Hayfever Nasal Spray over a three-month nationwide TV campaign. The ads also encourage consumers to use support and advice services available to them via Piri’s web hub www.piriallergy.com.

  2. The commercials are a collage of live action and animation featuring people in a range of outdoor activities enjoying their summer. The mood is positive, reflected through the use of bright colours and light effects, as well as easy-going animation to produce a fun and lively piece.

  3. The campaign’s strapline “Act Before You React” communicates Piri’s main message to consumers to prepare and manage allergies more effectively this season. The ads outline the benefits of Piri’s product ranges and highlight ways for effective treatment and management of allergies during the hayfever season.

  4. The TV advertising is part of a larger Piri campaign, which includes sponsorship, outdoor, POS in-store, digital and a smartphone app.

Videos

Images

Relevant Files

Quotes

"Unusually for a production company, we were brought in quite early into the project. This proved important as we were able to creatively input and support the whole team during the initial stages of the campaign".

Alon Ziv, th1ng director

Company information

th1ng is a leading animation and mixed media production company, creating commercials, idents and title sequences for film and TV. th1ng is pronounced “thing one “. www.th1ng.com

th1ng is part of th1ng Corp Ltd., which also includes th2ng, Film Club Productions and Flux. 

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11th May 2011

Main Press Contact

Rafal Kwiatkowski

Public Relations

0044 0 207 908 4109

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[glaxosmithkline] [th1ng] [th2ng] [alon ziv] [shay hamias] [piri] [allergy] [hayfever]

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