th1ng wins ITV vote for General Election Debate commercial

th1ng has directed a commercial for ITV promoting the first televised leaders’ debate in General Election history. The first of the 90-minute sessions will be screened on ITV1 on Thursday April 15.

More Information

th1ng directors Alon Ziv and Shay Hamias worked with ITV to realise their concept of using clean and simple typography together with accompanying voiceovers from each of the Party Leaders to carry their respective messages to the country.

So in the commercial, th1ng cuts neatly between the voices and words of each leader (the latter in the colours of their parties), before pulling back to let the typography frame the silhouettes of Cameron, Clegg and Brown. With all three Leaders in profile, the commercial closes with a voice over: The first Election debate, prime time drama, only on ITV1.

All animation and post production was created in-house at th1ng.

Core Facts

This General Election will be the first to feature TV debates pitching leaders of the three biggest parties against one another in front of an audience of millions. The ITV debate, hosted by Alastair Stewart, will be themed on domestic affairs and will take place in the north west of England. Members of the audience will be able to put questions to Mr Brown, David Cameron and Nick Clegg directly while viewers can submit their own questions in advance online or by email.
Credits: Director: Alon Ziv and Shay Hamias Productrion compny: th1ng Producer: Lydia Russell Title: Prime Ministerial Debate “Outline” ITV Creative, Director / Creative: Chaka Sobhani and Jim Hayton ITV Creative, Producer: Katie Carew Post House: th1ng