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th2ng and Film Club create commercial for Asda’s George

Live action production company th2ng has joined forces with animation company Film Club to create a mixed-media ad for Asda’s clothing brand George. The ad was commissioned by Fallon and will air this month.

The commercial highlights George’s value and quality schoolwear ahead of the new school year in September.

More Information

With George offering ‘Any 3 for £10’ from kids’ polos and shirts to trousers and skirts, the ad animates kids against a school exercise background. As they jump around, their clothes animate and change to show the great value gear available.

Nick Miekle shot the ad in real time and then frame cut to create an animated look. Paul Bush from Film Club added animated doodles and sketches to pages of the exercise book to complete the final look.

All post production was completed at th1ng’s Wardour Street studio.

Credits:

Client: Asda George

Advertising agency: Fallon

Creative team: Oksana Valentin, Magda Gosek

Director: Nick Meikle, Paul Bash

Production Company: th2ng, Film Club

Post Production: th1ng

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  • Word Document   Name: Film-Club-lowdown.doc, Size: bytes, Download

Company information

th1ng is a leading animation and mixed media production company, creating commercials, idents and title sequences for film and TV. th1ng is pronounced “thing one “. www.th1ng.com

th1ng is part of th1ng Corp Ltd., which also includes th2ng, Film Club Productions and Flux. 

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2nd June 2010

Main Press Contact

Rafal Kwiatkowski

Public Relations

+44 (0) 207 199 2814

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[th1ng] [th2ng] [film club] [george commercial] [asda commercial]

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