th2ng and Film Club create commercial for Asda’s George

Live action production company th2ng has joined forces with animation company Film Club to create a mixed-media ad for Asda’s clothing brand George. The ad was commissioned by Fallon and will air this month.

The commercial highlights George’s value and quality schoolwear ahead of the new school year in September.

More Information

With George offering ‘Any 3 for £10’ from kids’ polos and shirts to trousers and skirts, the ad animates kids against a school exercise background. As they jump around, their clothes animate and change to show the great value gear available.

Nick Miekle shot the ad in real time and then frame cut to create an animated look. Paul Bush from Film Club added animated doodles and sketches to pages of the exercise book to complete the final look.

All post production was completed at th1ng’s Wardour Street studio.

Credits:

Client: Asda George

Advertising agency: Fallon

Creative team: Oksana Valentin, Magda Gosek

Director: Nick Meikle, Paul Bash

Production Company: th2ng, Film Club

Post Production: th1ng

Videos

Images

Relevant Files

Name: Film-Club-lowdown.doc, Size: bytes, Download

Company information

th1ng and th2ng are award-winning production partners to the film, television and advertising industries.
th1ng (pronounced thing one) and th2ng (thing two) number many of the worlds leading brands and agencies as clients, including Saatchi and Saatchi, BBH, DDB, Euro RSCG, Y&R, Fallon, Grey, Leo Burnett, JWT, WCRS, Channel 4, BBC, Sony Pictures, Universal Pictures, Warner Brothers, CNN, Mother and McCann Erickson.

Among its roster of award-winning directors are Sylvain Chomet (United Airlines), Richard Morrison (Sweeney Todd), Alon Ziv (Toshiba), Alp Boysan (Nike), Andy Powell (Kelloggs), Angry Natives (Orange), Dan Lumb (COI), Jasmin Jodry (Philips), Run Wrake (MTV), Shay Hamias (M&S), Simon Cracknell (Coca-Cola), Jake Knowles (Microsoft), Mish Mash (eBookers), Stuart Fryer (VW) and Tom Bird (U2).

www.th1ng.com

Company RSS Feed

Main Press Contact

Rafal Kwiatkowski

Public Relations

+44 (0) 207 199 2814

Relevant links

Previous SMNRs

th2ng directs online commercials for Hotmail

th2ng director, Secret Agent, has directed a series of online commercials for Hotmail through the UK…

more...
th1ng takes The Big Personality Test for BBC One’s Child Of Our Time

th1ng has designed the identity, opening titles and in-programme graphics for The Big Personality…

more...
JWT calls in th1ng for HSBC Global TV Campaign

Award-winning production company th1ng has been commissioned by JWT London to direct and produce twelve…

more...