20th Feb 2012
Environmental charity Do the Green Thing has teamed up with live-action production company th2ng to create another viral as part of its inspiring campaign to encourage people to lead a greener life.
The Tap Water Cocktail viral promotes the benefits of drinking tap water and was directed by th2ng’s Michael Wright.
The viral features a dapperly-dressed gentleman in a swanky Savile Row bar, performing an ode to tap water. As he holds a beautifully shaken and stirred tap water cocktail in a martini glass, the man gives us a convincing run down of why we should choose tap water over something ‘flown in from Bali’.
Do the Green Thing is renowned for raising awareness of key environmental issues with the help of tongue- in-cheek videos and inspiring stories from creative and community members around the world.
Tap Water Cocktail is the first of two virals by th2ng for the not-for-profit charity.
Credits:
Project name: Tap Water Cocktail
Client: Do the Green Thing
Creative Director: Naresh Ramchandani
Director: Michael Wright
Music: Marc Folan & Michael Wright
Production company: th2ng
Post-production: th1ng
Producer: Jo Coombes
Exposure: Online
th1ng is a leading animation and mixed media production company, creating commercials, idents and title sequences for film and TV. th1ng is pronounced “thing one “. www.th1ng.com
th1ng is part of th1ng Corp Ltd., which also includes th2ng, Film Club Productions and Flux.
25th August 2011
Rafal Kwiatkowski
Public Relations
+44 (0) 207 580 6344
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