20th Feb 2012
Live action production company th2ng has directed a new TV commercial for Unilever’s hair-styling brand Timotei to launch its new Natural Styling range across Europe.
The advertisement, commissioned by JWT London and directed by th2ng’s David Johnson, highlights Timotei’s enriched natural formula for frequent styling without damaging hair.
The girl, seen at her dressing table going about her daily beauty routine, looks concerned about the damaging effects of frequent hair styling, when suddenly, her room begins to transform. Cracks appear in the walls and nature forces its way through to reveal the Timotei natural styling products in her newly botanical bedroom.
Shot on 35mm, ‘Temptation’ is David Johnson’s first commercial since being signed to th2ng, and he has drawn on his previous hair and beauty experience as a DP to capture the girl’s beautiful hairstyles. Johnson also enlisted th1ng’s 3D animation director, Kirk Hendry, for post-production.
The commercial will screen in several European markets and launch the new Timotei natural styling range.
Credits:
Project: Timotei ‘Temptation’
Agency: JWT London
Creatives: Adam Collins & Mark Campion
Agency Producer: Doug Wade
Assistant TV Producer: Helen Ball
Account Director: Simon Ronchetti
Production Company: th2ng
Director: David Johnson
Producer: Hannah Cooper
Editing & Post Production Company: th1ng
Post-Production Director: Kirk Hendry
Post-Production Producers: Lydia Russell & Ru Warner
Telecine & Grade: The Mill
th1ng is a leading animation and mixed media production company, creating commercials, idents and title sequences for film and TV. th1ng is pronounced “thing one “. www.th1ng.com
th1ng is part of th1ng Corp Ltd., which also includes th2ng, Film Club Productions and Flux.
19th August 2011
Rafal Kwiatkowski
Public Relations
0044 0 207 908 4109
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